New Case Goods Line Launch at the Las Vegas Market
angelo:HOME™ DEBUTS NEW LINE WITH SEI
Designer Angelo Surmelis to Launch
New Case Goods Line at the Las Vegas Market
Award-winning designer and television host Angelo Surmelis became one of the most trusted designers in the U.S. through his shows on Lifetime (Merge), TLC (Clean Sweep) and HGTV (24 Hour Design, Rate My Space with Angelo Surmelis). Since 2003 he has transformed more than 400 rooms on his TV shows, while helping millions discover their own potential through design. Once homeless, Angelo is living proof that your surroundings matter, and in keeping with his motto: “changing spaces, changing lives,” he knows that the way you feel in your space can serve as a catalyst for great things. Angelo is now expanding his message and the angelo:HOME brand with a new line of case goods, with Dallas-based partner Southern Enterprises, Inc. (SEI).
Angelo Surmelis is scheduled to appear in the SEI showroom at the Las Vegas Furniture Market January 24th at 11:00AM, on the 25th at 10:00AM and on the 26th at 10:00AM. There he will unveil 16 new pieces in the initial collection that will span occasional tables, media cabinets, trunks and wine bars.
The angelo:HOME case goods line is a modern spin on traditional style. You will find end tables, coffee tables, desks, media cabinets, trunks, and additional pieces that are specifically designed for value, style and a way to create a new tradition in your home. From hand-rubbed finishes and castered legs, to vintage inspired hardware, this line is classic and affordable all at once. The line will also include a second phase of introductions later in the year that will include accent lighting.
Angelo Surmelis’ angelo:HOME line with SEI will range in price from approximately $179.00 to $599.00 MSRP.
“It’s difficult for me to speak in clear terms about my partnership with SEI, because I’m so geekishly excited about this collaboration,” remarked Surmelis. “They are a forward thinking company that does not want to settle for just ‘good.’ From the moment we met and started working together, it was as though we shared a brain… THIS IS AWESOME AWESOMENESS!” I’m so excited to share this line with my fellow design geeks.”
“We are thrilled to partner with angelo:Home,” said Mike Horowitz, President of SEI. “We share a common philosophy in offering multi-functional, value priced products that are geared towards small space living. Angelo’s years of experience working directly with consumers and understanding their challenges has been an added benefit in the development of this line.”
angelo:HOME was founded in 2008 by designer Angelo Surmelis. The line includes upholstered furniture (ottomans, chairs, loveseats, sofas), bedroom suites (mirrors, nightstands, dressers, chests, beds), Textiles (bedding, pillows, sheet sets, drapes, rugs, throws), case goods (desks, end tables, coffee tables, media cabinets, trunks, wine storage), and outdoor furniture (ottomans, chairs, sofas). The line is sold through QVC, Costco, Kohl’s, Kittle’s, Overstock.com, CSN Stores, and Amazon.com, as well as many fine local retailers.
Southern Enterprises, Inc. (SEI) is a Dallas based family owned company that designs and markets home furnishings and decorative accessories. For over 34 years, the company has worked to offer a broad selection of solution-based furniture for every room.
