TV DESIGNER ANGELO SURMELIS PARTNERS WITH HANDY LIVING ON NEW FURNITURE LINE FOR angelo:HOME™
“Modern Classics by angelo:HOME™” is Set to Launch Summer 2009
FOR IMMEDIATE RELEASE:
Melrose Park, IL & Los Angeles, CA - February 9, 2009 - Handy Living announced today that it has inked a multi-year partnership with celebrity designer Angelo Surmelis to create an affordable high-concept furniture line. The new Modern Classics line by angelo:HOME is set to launch this summer.
“Angelo [Surmelis] is one of today’s leading design authorities’,” remarked Tom Erdman, General Manager, Handy Living. “We are thrilled to be working with him on such an ambitious project with more than 20 new pieces in our initial launch. Angelo’s passion for well-designed furniture at affordable prices mirrors our commitment to offer furniture products to consumers that always deliver quality and value.”
“I am excited to bring this new line to the public, having worked on it ‘under wraps’ for the better part of 2008, and dreaming of it my whole life,” said Surmelis. “Working with Tom [Erdman] has been a dream for a designer. Handy Living epitomizes what I am looking for in a partner. Together we have been able to put together a fantastic collection that will speak to the American consumer in a new way. We are looking to elevate style without additional cost.”
Modern Classics by angelo:HOME will initially feature chairs, couches, loveseats, and ottomans. The line will debut this summer with retail prices ranging between ($299 - $799). The collection is an affordable take on traditional style, with a fresh, modern approach. All pieces are designed by Surmelis, and follow his belief that great style should not be compromised simply because of budget and the Modern Classics line by angelo:HOME speaks to that.
Angelo Surmelis has been designing furniture for private clients for more than 15 years. He owns one of Los Angeles’ top design firms (www.swell-space.com), where he has worked for some of the biggest names in Hollywood. Surmelis has launched four television design shows, including “Merge” for Lifetime, “Clean Sweep” for TLC, as well as “24 Hour Design” and “Rate My Space with Angelo Surmelis” for HGTV, and has appeared on “My Celebrity Home” for the Style Network, The Tyra Banks Show and CNN.
Handy Living is at the forefront of the industry, designing furniture that can ship via UPS and deliver to every doorstep in the USA. With world class product development, customer service and supply chain capabilities, Handy Living serves many of the largest retailers in the world. The company produces well built ready-to-assemble furniture that contains elements of fine furniture such as eight-way hand-tied and pocket coil construction. By combining craftsmanship with innovative function, Handy Living has created a new category in the furniture industry.
Ed Baran Publicity